Alewalds Outdoor & Sports

Alewalds Outdoor & Sports is a renowned retailer that has served as a cornerstone of Stockholm’s outdoor and sporting goods community since its establishment in 1930. Situated on Kungsgatan, the store quickly became a go-to destination for explorers, hikers, and sports enthusiasts seeking reliable gear and expert advice.

Over its long history, Alewalds has witnessed and contributed to key moments in Swedish outdoor and sporting culture, catering to the needs of everyone from early 20th-century mountaineers inspired by the first Scandinavian expeditions, to modern-day adventure travelers participating in international marathons, ski tours, and hiking events. As Sweden’s outdoor pursuits grew in popularity throughout the post-war years and into the era of eco-tourism, Alewalds consistently expanded its selection, introducing advanced materials and the latest innovations in outdoor technology. The store is celebrated not only for its extensive range of equipment—including clothing, footwear, backpacks, and technical accessories—but also for its commitment to promoting sustainable outdoor practices and supporting local adventure clubs.

Today, Alewalds Outdoor & Sports stands as a testament to Sweden’s enduring love for nature and adventure, embracing both tradition and innovation while continuing to serve generations of outdoor enthusiasts.